Programmatic

Taco Bell—an Unexpected Competitor—Just Joined the Chicken Sandwich Wars

While top chefs might argue that fried chicken does not belong on a taco, and hotel moguls would argue that fast-food chains have no business launching their own resorts, Taco Bell is a fan of disrupting markets. For its next act, the restaurant is reigniting the chicken sandwich wars by reminding us just how much…
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