April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Taco Bell—an Unexpected Competitor—Just Joined the Chicken Sandwich Wars

While top chefs might argue that fried chicken does not belong on a taco, and hotel moguls would argue that fast-food chains have no business launching their own resorts, Taco Bell is a fan of disrupting markets. For its next act, the restaurant is reigniting the chicken sandwich wars by reminding us just how much…
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