Programmatic

Peloton’s Head of Marketing Talks About Fostering Community and Committing to Diversity

During Peloton’s early years after its founding in 2012, the brand had to first educate its consumers on what a connected product was, said Dara Treseder, the company’s head of global marketing and communications. But since that time, as connected fitness went mainstream, the provider of at-home fitness programming has switched up its messaging to…
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