Programmatic

Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, Experian Marketing Services President Genevieve argues for greater fragmentation of identifiers as the best path to herd immunity against future advertising disruptions.  Instead of driving marketers to a single solution, she says Experian is focusedContinue reading »

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