Since its inception in 1980, Applebee's has been a staple of American culture, offering comfort food and a welcoming atmosphere...
Embracing
In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen...
The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if...
The clamor for regulatory reforms targeting Big Tech companies stems from a fundamental issue deeply embedded in the advertising industry....
On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer...
Welcome to the 20th edition of AdExchanger’s Connected TV roundup, coming to you straight from the frontlines of our Programmatic...
A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace...
AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user...
With a major portion of the U.S. workforce now remote and the digital nomad lifestyle on the rise, the very...
TV fragmentation is only getting worse. And, according to FreeWheel's newly promoted chief product officer, troubleshooting means simplification. The post...