May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Embracing Change: How Applebee’s Reinvented Its Marketing

Since its inception in 1980, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any legacy brand, Applebee’s has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics. On the latest episode of Marketing…
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