Programmatic

Cadbury’s Virtual Easter Hunt Lets You Hide Eggs on Google Maps

LONDON–Easter egg hunts are pretty much confined to people’s backyards this year–but Cadbury’s has created a lockdown solution for those who want to go further afield. The Mondelez-owned chocolate brand, with the help of agency VCCP, has created a virtual Easter egg hunt using Google maps. Consumers can “hide” an egg anywhere on a map…
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