Special Group has released ‘Three Blind Mice’, the next chapter in their Unhappily Ever After campaign for Partners Life.
The adults-only 60” spot airs after 8pm once the kids have gone to bed.
With a dark and grim twist on the well-known Three Blind Mice narrative, the storyline highlights how Partners Life covers much of what life can throw at us, this time showing the consequences of a serious injury – the loss of three tails.
Like the success of the first Unhappily Ever After story, ‘Humpty’, this reimagined tale again uses a classic nursery rhyme to talk to new Kiwi parents considering getting insurance to cover life’s big possibilities.
Naomi Ballantyne, Managing Director at Partners Life, says: “With both Humpty and now this cute wee story, Flux have done an incredible job bringing people back to their childhood with a nostalgic storybook style. The look along with storytelling from Dave Fane, from bro’Town and ‘What Now’ evokes memories and feelings.”
Jonathan McMahon, ECD at Special Group, says: “This is a really powerful platform that allows us to talk about some pretty heavy themes in a really unique and beautifully crafted way. It’s a good reminder that sometimes insurance isn’t just for the loss of life, but sometimes for the loss of a tail… or three.”
CREDITS:
Client: Partners Life
Managing Director: Naomi Ballantyne
Chief Commercial Officer: Tony Arthur
Chief Marketing Officer: Kris Ballantyne
General Manager, Marketing: Tina Morgan
Sponsorships Manager: Mika Ballantyne
Marketing Specialist: Gerhard van Graan
Brand Coordinator: Sophie Broom
Agency: Special Group New Zealand
CCO/CEO: Tony Bradbourne
Executive Creative Director: Lisa Fedyszyn
Executive Creative Director: Jonathan McMahon
Art Director: Till Dittmers
Copywriter: Jack Gravatt
Head of Client Service: Storm Day
Senior Business Director: Nick O’Donnell
Senior Business Manager: Hannah Ross
Senior Producer: Jo Kelly
Producer: Nicole Scopes
Producer: Emma Cutfield
Strategy Director: Nick Salter
Animation Production House: Flux Media
Director: Laban Dickinson
General Manager: Joshua Forsman
Design: Kevin Howdeshell & Kristen Howdeshell
2D Animation: Shane Taylor
2D Animation: Shannon Fahey
2D Animation: Dave Butler
Production Company Live Action: The Hood & Co
Director Live Action: James Rua
Producer Live Action: Caren Freeman
Audio Production House: Franklin Road
MD: Jonathan Mihaljevich
Music Composition: Sidney Kennedy
Head of Music & Sound Design: Shane Taipari
Music & Sound Supervisor: James Gibb
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