March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Special, Partners Life release second adult nursery rhyme

Special Group has released ‘Three Blind Mice’, the next chapter in their Unhappily Ever After campaign for Partners Life. 

The adults-only 60” spot airs after 8pm once the kids have gone to bed.

With a dark and grim twist on the well-known Three Blind Mice narrative, the storyline highlights how Partners Life covers much of what life can throw at us, this time showing the consequences of a serious injury – the loss of three tails.

Like the success of the first Unhappily Ever After story, ‘Humpty’, this reimagined tale again uses a classic nursery rhyme to talk to new Kiwi parents considering getting insurance to cover life’s big possibilities. 

Naomi Ballantyne, Managing Director at Partners Life, says: “With both Humpty and now this cute wee story, Flux have done an incredible job bringing people back to their childhood with a nostalgic storybook style. The look along with storytelling from Dave Fane, from bro’Town and ‘What Now’ evokes memories and feelings.” 

Jonathan McMahon, ECD at Special Group, says: “This is a really powerful platform that allows us to talk about some pretty heavy themes in a really unique and beautifully crafted way. It’s a good reminder that sometimes insurance isn’t just for the loss of life, but sometimes for the loss of a tail… or three.” 

CREDITS: 

Client: Partners Life

Managing Director: Naomi Ballantyne

Chief Commercial Officer: Tony Arthur

Chief Marketing Officer: Kris Ballantyne

General Manager, Marketing: Tina Morgan

Sponsorships Manager: Mika Ballantyne

Marketing Specialist: Gerhard van Graan

Brand Coordinator: Sophie Broom

Agency: Special Group New Zealand

CCO/CEO: Tony Bradbourne

Executive Creative Director: Lisa Fedyszyn

Executive Creative Director: Jonathan McMahon

Art Director: Till Dittmers

Copywriter: Jack Gravatt

Head of Client Service: Storm Day

Senior Business Director: Nick O’Donnell

Senior Business Manager: Hannah Ross

Senior Producer: Jo Kelly

Producer: Nicole Scopes

Producer: Emma Cutfield

Strategy Director: Nick Salter

Animation Production House: Flux Media

Director: Laban Dickinson

General Manager: Joshua Forsman

Design: Kevin Howdeshell & Kristen Howdeshell

2D Animation: Shane Taylor

2D Animation: Shannon Fahey

2D Animation: Dave Butler

Production Company Live Action: The Hood & Co

Director Live Action: James Rua

Producer Live Action: Caren Freeman

Audio Production House: Franklin Road

MD: Jonathan Mihaljevich

Music Composition: Sidney Kennedy

Head of Music & Sound Design: Shane Taipari

Music & Sound Supervisor: James Gibb

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