Programmatic

Oscar Mayer Smokes 1,500 Pairs of Shoelaces With Bacon

Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with actual Oscar Mayer Hardwood Smoked Bacon to capture their scent. Black Ops used a three-chamber system to extract the aroma from freshly cooked bacon while filtering out the grease particles, and the “heavenly scent was then transported to…
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