Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with actual Oscar Mayer Hardwood Smoked Bacon to capture their scent. Black Ops used a three-chamber system to extract the aroma from freshly cooked bacon while filtering out the grease particles, and the “heavenly scent was then transported to…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup