“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Sturino, VP of data and analytics, at Good Apple. The “death of the cookie” provides an opportunity for all brands to learn from pharmaceutical marketers and leverage new AI… Continue reading »
The post Living in a Cookie-less World: What Other Industries Can Learn From Pharmaceutical Marketers appeared first on AdExchanger.
