Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media...
Cookieless
Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled...
Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet?...
Ad tech faces the biggest change in its existence: the end of third-party cookies. How much should marketers care? On...
US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already...
There are approximately two million electric vehicles on the road in the US today, which accounts for less than 1%...
A significant number of solutions that claim to be cookieless, including unified IDs and cohort-based targeting, still rely on IDs....
Brands like Mercedes-Benz are reevaluating their approach to targeting as the clock (supposedly) ticks down on third-party cookies in Chrome....
Performance marketing inherently promises results--and practitioners rely on customer data to satisfy the expectations set. But the increasing restrictions around...
When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching...