Is ad tech’s cookieless future bright or bleak? “We are about to find out,” said Boris Mouzykantskii, CEO and co-founder...
Cookieless
Is ad tech’s cookieless future bright or bleak? “We are about to find out,” said Boris Mouzykantskii, CEO and co-founder...
Teads might not have its stock ticker yet – the company decided to postpone a planned IPO this summer – but there...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and...
"The Sell Sider" is a column written by the sell side of the digital media community. Google announced last week...
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive...