Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s All About Trust The political and cultural divide...
Cookieless
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Google’s new VP and GM of ads, Jerry Dischler, sees the big picture of Google’s advertising business, from top-of-funnel video...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID...
Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Preparing for the end of the cookie isn’t just the job of tech companies building alternate solutions. It’s also the...