Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Re-Unified The Trade Desk is updating its Unified ID solution, a shared third-party cookie pool for advertisers and ad tech companies, to function in post-cookie advertising, Adweek reports. The project will be open source, so anyone can use the currency, though The Trade Desk’s… Continue reading »
The post The Trade Desk Readies New Unified ID For Cookieless Future; Facebook Aims Copycat Playbook At TikTok appeared first on AdExchanger.
More Stories
Taste paradise with Whittaker’s new Mango & Coconut block
Temu’s Advertising Avalanche Is Impossible to Ignore
Publicis Media Exchange ANZ appoints Anthony Ellis as CEO