Facebook Beats Earnings Expectations The Same Day It Gets Hit With A $5B FTC Fine

Facebook’s stock dipped slightly on Wednesday morning after the Federal Trade Commission formally announced its $5 billion dollar fine over privacy violations. But by the time Facebook reported its second quarter earnings after the bell, the stock has recovered and then some. Facebook is up 3.2% postmarket after beating expectations and raking in the adContinue reading »

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FTC Fines Facebook $5 Billion And Demands Privacy Oversight. Many Feel It’s Not Enough.

It’s a big day for the big blue app. The Federal Trade Commission (FTC) formally announced Wednesday it will fine Facebook $5 billion over Cambridge Analytica-related privacy violations and install oversight procedures to prioritize privacy and ensure enforcement at the company. In addition, a more than $100 million fine is expected from the Securities and ExchangeContinue reading »

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IPG’s Roth Bristles Over Questions About Acxiom; Xandr Finally Adds Video Partners To Community

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Asking About Acxiom IPG outperformed its peers in Q2 with organic revenue growth of 3% to $2.1 billion. While the group will continue to face headwinds from client losses through the rest of the year, it was able to offset losses in theContinue reading »

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Another Global Brand Sunsets CMO Role; WaPo And Vox Compete On Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO Silvia Lagnado, McDonald’s global CMO since 2015, will leave the company in October, Ad Age reports. McDonald’s plans to scrap the global CMO role in favor of two marketing SVPs: Bob Rupczynski will oversee marketing tech and Colin Mitchell will focusContinue reading »

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Here’s How The Rest Of The World Is Going After Facebook, Following Its $5B FTC Fine

There aren’t a lot of companies that can take a multibillion-dollar fine from the Federal Trade Commission in stride – and fewer still whose stock actually rises on the news. But that’s Facebook for you, whose stock went up 1.8% at the close of trading last week after reports that the FTC is planning a $5Continue reading »

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FTC Fines Facebook $5B; LinkedIn Expands Ad Features

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Is Fine Looks like Facebook was prescient in setting aside billions in anticipation of a $3 billion to $5 billion FTC fine. The FTC reportedly approved a $5 billion fine against the social networking giant on Friday. If the fine is approved byContinue reading »

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Facebook Adds Monetization Tools To Attract Video Creators

Facebook is putting out the welcome mat for professional content creators by diversifying the ways they can earn revenue on the platform. Creators can pursue up to four different revenue streams. They can set up subscriber-only paid groups, receive “stars” as tips from fans, rent their audience to their branded content partners and share inContinue reading »

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Facebook Is Reinstating Reach Estimates In Custom Audiences After Fixing A Security Flaw

After more than a year on ice, Facebook is bringing back reach estimates in Custom Audiences. Facebook suspended the metric, which advertisers would use to preview reach estimates for lists uploaded to Custom Audiences, in March 2018 when academic researchers from Northeastern University discovered a vulnerability. The exploit could have allowed someone to infer attributesContinue reading »

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Zuckerberg Calls For Regulation, But Don’t Break Us Up, Cool?

Last year, Mark Zuckerberg went on a Cambridge Analytica apology tour. This year, he’s got a new theme: DC, bring on your regs. In the absence of regulation, “we’re going to do the best we can,” the Facebook CEO said Wednesday during a fireside chat at the annual Aspen Ideas Festival. But private companies, heContinue reading »

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Facebook Expands Political Ad Transparency Tools; Comscore Raises $20M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Global Transparency Facebook started rolling out transparency tools for political ads in 2018 – now it’s pushing those tools out globally. These tools include an authorization process, where Facebook confirms a political advertiser’s identity, and the party responsible for the ad will appear onContinue reading »

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