Facebook’s Clear History Feature May Mess With Its Targeting Options

Facebook says it’s finally going to start rolling out its long-overdue Clear History feature “in the coming months.” That activation means Facebook will have less access to certain forms of targeting data. On Tuesday, Facebook warned advertisers that the tool, which will eventually give people the ability to see and delete the data that third-partyContinue reading »

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Podcast: Ad Tech Fan Fic

What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to aContinue reading »

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The FTC Might Install A Privacy Official At Facebook; Irish Data Protection Commission Probes Quantcast

Regulation Nation The Federal Trade Commission is in negotiations on a settlement deal with Facebook that would install a federally-approved privacy official at the highest ranks of the company and launch an independent privacy oversight committee. CEO Mark Zuckerberg would be responsible for enforcing privacy at the company, and Facebook will still have to payContinue reading »

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Zuckerberg At F8: The Future Is Private (Apparently)

“Today, we’re going to talk about building a privacy-focused social platform,” Facebook CEO Mark Zuckerberg declared, with only a mild sense of irony, as he kicked off the F8 developer conference in San Jose on Tuesday morning. One would be forgiven for wondering if Facebook is even capable of such a pivot, and Zuckerberg recognizedContinue reading »

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Facebook Sets Aside $3 Billion For Potential FTC Fine

Facebook set aside $3 billion for a potential FTC fine, the company revealed Wednesday when it announced its first quarter earnings. Facebook estimates the fine, which stems from its privacy practices, could range from $3 billion to $5 billion. “We are focused on building out our privacy-focused vision for the future of social networking andContinue reading »

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Verizon Media Group Revenue Falls; Finance Brands Spend More On Social

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Remember Oath? Verizon Media Group, the company formerly known as Oath, is shrinking as the telco shifts its focus and most of its resources to 5G. The media group, which is made up of Verizon’s acquisition and merger of AOL and Yahoo, saw revenuesContinue reading »

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How Facebook Works With Agencies In An Era Of Accountability

Agencies have a “can’t live with it, can’t live without it” relationship with Facebook. The world’s second-largest ad platform, which reaches roughly 2.4 billion people, is a must-buy for brands. But a stream of issues around brand safety, misinformation and election integrity have made Facebook a precarious place for a brand to expose itself. Facebook’sContinue reading »

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Facebook Centralizes Its Ad Transparency Tools

Facebook is trying to make it easier for people to get information about the ads running on its platform. Ad transparency – political ad transparency, in particular – has been a top priority at Facebook since it became clear that bad actors were running amok in the leadup to the 2016 presidential election. Starting Thursday,Continue reading »

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A+E Seeks DTC Dollars; For Martin Sorrell, ‘Digital’ Buzzword Still Has Magic

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work A+E is taking a two-pronged approach with its new TV measurement products. A campaign reporting feature called P1 is meant to onboard smaller businesses and direct-to-consumer startups, which hunger for attribution data and want to test TV with relatively lowContinue reading »

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