Facebook Measurement: The Walled Garden Is Cracking A Window

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Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in New York City. Facebook is at a crossroads in the way it relates to the media, thinks about monetization and measures ads. Right before Advertising Week, Facebook admitted to what became aContinue reading »

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How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens

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Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president at Cadreon. “I don’t see that changing.” As president of a global trading desk, it’s Kumar’s job to follow the consumer across these walls as he orContinue reading »

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Video Platform Pulpix Raises $850K To Help Publishers Increase Engagement

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Pulpix, a video platform that aims to increase the time consumers spend on publishers’ properties, has raised $850,000 in “pre-seed” financing. The two-year-old, Paris-based Pulpix is a Y Combinator startup whose backers include Studio VC, Ace Capital and angel investors such as Chon Tang, who invested early on in the video DSP TubeMogul. The startupContinue reading »

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Facebook Dynamic Ads Get A Facelift With Interest-Based Targeting Feature

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Facebook updated Dynamic Ads on Tuesday, allowing advertisers to target potential customers based on their interests and intent rather than just the specific products they’ve browsed. “We observe demographics and patterns of activity that indicate a person is really interested in a product category or a specific product and then we extrapolate from that informationContinue reading »

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Why Advertisers Are Nonplussed By Facebook’s Ad Metrics Errors

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Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when Facebook began what’s turned into an ongoing measurement mea culpa. “I don’t have a single client that doubts the social and economic performance and importance of Facebook and all of their platforms,” said Rob Norman,Continue reading »

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Facebook Brings Better Targeting To Its Lucrative App-Install Product

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Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads, available through the Facebook Audience Network, let advertisers target users with dynamic app-install ads based on their recent product browsing history. Facebook first started testing the ads last summer along with an app event optimizationContinue reading »

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Beauty Retailer Birchbox Returns To TV

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After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to its subscribers every month, is using a 30-second TV spot and digital assets to message not just beauty-obsessed women, but also more casual makeup users or men who want gift ideas. AmandaContinue reading »

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