Facebook Faces Challenges And Opportunities With ‘Watch’

AdExchanger |

Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of digital video launch partners – like Time Inc., Hearst, Brit & Co., Tastemade, Quartz and McClatchy. But Facebook also wants to broker content deals with the likes of big TV companies like Univision, Major LeagueContinue reading »

The post Facebook Faces Challenges And Opportunities With ‘Watch’ appeared first on AdExchanger.

Read more

Facebook Is Expelling Unintentional Clicks From Its Garden

AdExchanger |

Ever click on an ad by mistake? You and the rest of internet-connected humanity. On Tuesday, Facebook said it’s going to stop counting those errant clicks in its reporting for ads served through Audience Network and start barring publishers from including clickable white space in the background of their native ads. Beginning next week, ifContinue reading »

The post Facebook Is Expelling Unintentional Clicks From Its Garden appeared first on AdExchanger.

Read more

P.F. Chang’s Dishes Up A Digital-First Data Strategy

AdExchanger |

While P.F. Chang’s first order of business is stir-fry, it’s also cooking up a fresh data strategy to support its new brand push. As the owner of 212 Asian-themed concept restaurants around the globe, P.F. Chang’s strategy – and its custom-built technology stack – once primarily catered to the dine-in audience. “As takeout and third-partyContinue reading »

The post P.F. Chang’s Dishes Up A Digital-First Data Strategy appeared first on AdExchanger.

Read more

Is Facebook’s Mobile Attribution Model Fair?

AdExchanger |

Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit? It’s hard to say, because Facebook is what’s known as a self-attributing network, i.e., a walled garden. A self-attributing network is just what it sounds like: a platform that, usually because of its scale, has the powerContinue reading »

The post Is Facebook’s Mobile Attribution Model Fair? appeared first on AdExchanger.

Read more

Facebook Outlines Messenger Advertising Plans, But Remains Focused On Video

AdExchanger |

Facebook is pretty much minting money at this point. Despite concerns over ad load maxing out in the news feed, Facebook posted revenue of $9.32 billion for the second quarter, up 45% year over year from $6.43 billion. Mobile ad revenue at $8 billion was responsible for the vast majority of Facebook’s overall revenue inContinue reading »

The post Facebook Outlines Messenger Advertising Plans, But Remains Focused On Video appeared first on AdExchanger.

Read more

Facebook Wants To Prove Its Value In Mixed Media Campaign

AdExchanger |

Facebook ads are effective within Facebook, but how good are they within a mixed-media campaign, or when assessed over the entire customer journey? That’s the fundamental paradox of the walled garden: Marketers get great data inside of it, but hardly any outside. But Facebook is trying to shed its reputation for impenetrability. The company hasContinue reading »

The post Facebook Wants To Prove Its Value In Mixed Media Campaign appeared first on AdExchanger.

Read more

Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’

AdExchanger |

Ask Facebook for access to its data and the official answer is going to be, “Nope.” But under certain circumstances, a limited number of advertisers and agencies are tapping into impression-level Facebook campaign delivery data, AdExchanger has learned. The data-sharing arrangements are euphemistically referred to as “clean rooms.” These clean rooms are safe spaces whereContinue reading »

The post Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’ appeared first on AdExchanger.

Read more

Auction App Tophatter Is Bidding Adieu To Facebook As Its Primary Acquisition Channel

AdExchanger |

Back when real-time auction app Tophatter was founded in 2012, it spent as much as 95% of its user acquisition budget on Facebook. But with a solid user base of around 12 million registered users, it’s been making a concerted effort to mix up its UA strategy. “In the beginning, Facebook was a big gorilla, butContinue reading »

The post Auction App Tophatter Is Bidding Adieu To Facebook As Its Primary Acquisition Channel appeared first on AdExchanger.

Read more

Facebook Measurement: The Walled Garden Is Cracking A Window

AdExchanger |

Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in New York City. Facebook is at a crossroads in the way it relates to the media, thinks about monetization and measures ads. Right before Advertising Week, Facebook admitted to what became aContinue reading »

The post Facebook Measurement: The Walled Garden Is Cracking A Window appeared first on AdExchanger.

Read more

How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens

AdExchanger |

Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for the foreseeable future,” said Arun Kumar, global president at Cadreon. “I don’t see that changing.” As president of a global trading desk, it’s Kumar’s job to follow the consumer across these walls as he orContinue reading »

The post How Cadreon’s Arun Kumar Connects The Dots Between Walled Gardens appeared first on AdExchanger.

Read more