Undaunted By Rising Costs, Skullcandy Goes Big On Social

Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the approach being taken by Skullcandy, the maker of headphones and audio devices, as it looks to grow from its action sports roots to a broader audience, according to CMO Jessica Klodnicki, who was hired inContinue reading »

The post Undaunted By Rising Costs, Skullcandy Goes Big On Social appeared first on AdExchanger.

Read more

Here’s What Facebook’s 14-Hour Ads Manager Outage Might Have Cost

How much ad revenue does Facebook lose out on when its platforms go on the fritz? More than you probably make in a year … or 50. On Thursday and Friday, Facebook experienced what was reportedly the longest partial global outage in the company’s history. For around 14 hours, some users had trouble accessing orContinue reading »

The post Here’s What Facebook’s 14-Hour Ads Manager Outage Might Have Cost appeared first on AdExchanger.

Read more

Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers

Mark Zuckerberg penned a lengthy post last week laying out Facebook’s vision for a “privacy-focused” future – but it’s not going to change Facebook’s business model. Although Zuckerberg expends a lot of ink on the importance of data security and protecting messaging with end-to-end encryption, he doesn’t mention the interest and use-related data that powers Facebook’sContinue reading »

The post Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers appeared first on AdExchanger.

Read more

Sen. Elizabeth Warren Wants To Force Google To Divest Its Ad Platforms

Big Tech can’t catch a break in DC … actually, scratch that. If Sen. Elizabeth Warren, D-MA, is elected to the White House in 2020, she’s got a plan to break up Amazon, Google, Facebook and Apple. And her proposal specifically targets Google’s ad platform business. On Friday, the Democratic presidential candidate laid out how herContinue reading »

The post Sen. Elizabeth Warren Wants To Force Google To Divest Its Ad Platforms appeared first on AdExchanger.

Read more

US Digital Marketing Spend Beats Traditional For The First Time

US digital ad spend in 2019 will surpass all traditional advertising for the first time, according to eMarketer’s latest forecast. Digital advertising is being driven by mobile, which is now more than two-thirds of the digital category, and by TV dollars moving to streaming and online video. Oh, and Amazon, which grew from 4.5% ofContinue reading »

The post US Digital Marketing Spend Beats Traditional For The First Time appeared first on AdExchanger.

Read more

Apple Buys Digital Marketing Firm; Facebook Watch May Let Media Companies Serve Their Own Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Goes Shopping A regulatory filing revealed that Apple has acquired DataTiger, a digital marketing company specializing in customer journey tracking. Apple has assembled an interesting portfolio of tech companies in recent years, including the audio recognition app Shazam and Texture, a digital magazineContinue reading »

The post Apple Buys Digital Marketing Firm; Facebook Watch May Let Media Companies Serve Their Own Ads appeared first on AdExchanger.

Read more

Will Small Advertisers Stand By Facebook During A Downturn?

Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook’s ability to measure advertising returns is its saving grace. Will the same hold true for small- to mid-sized marketers? AdExchanger called on several analysts and senior marketers to get their take. On the whole, they agreed SMBs will continue to buyContinue reading »

The post Will Small Advertisers Stand By Facebook During A Downturn? appeared first on AdExchanger.

Read more

What Would The Media Plan Look Like Without Facebook?

While Facebook’s earnings last Tuesday prove that marketers still spend, some wonder if consumer backlash against the platform could one day damage brands advertising on it. “The slow stream of press has caused more angst and questions,” said James Douglas, executive director and head of media at performance agency Reprise. “Every day it seems likeContinue reading »

The post What Would The Media Plan Look Like Without Facebook? appeared first on AdExchanger.

Read more

Facebook’s ARPU Grows Like Gangbusters And Its Stock Soars Despite the Scandals

Facebook is getting beaten up by a punishing news cycle – but, for its part, it’s beating the street. The stock surged more than 17% in after-hours trading on Wednesday. Revenue for the fourth quarter clocked in at $16.91 billion, a 30.4% year-over-year (YoY) increase. Nearly all of that – $16.64 billion – was thanksContinue reading »

The post Facebook’s ARPU Grows Like Gangbusters And Its Stock Soars Despite the Scandals appeared first on AdExchanger.

Read more

Verizon’s Media Business Disappoints; Walled Gardens Weather The Privacy Storm

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down, But Still Substantial Verizon’s media biz dropped 5.8% YoY in Q4 2018 – bringing it to “only” $2.1 billion in the quarter. Verizon Media (née Oath) has disappointed this year. “Certainly, when you see -6.9% revenue growth in 3Q and -5.8% in 4Q,Continue reading »

The post Verizon's Media Business Disappoints; Walled Gardens Weather The Privacy Storm appeared first on AdExchanger.

Read more