Here’s How The Rest Of The World Is Going After Facebook, Following Its $5B FTC Fine

There aren’t a lot of companies that can take a multibillion-dollar fine from the Federal Trade Commission in stride – and fewer still whose stock actually rises on the news. But that’s Facebook for you, whose stock went up 1.8% at the close of trading last week after reports that the FTC is planning a $5Continue reading »

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FTC Fines Facebook $5B; LinkedIn Expands Ad Features

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Is Fine Looks like Facebook was prescient in setting aside billions in anticipation of a $3 billion to $5 billion FTC fine. The FTC reportedly approved a $5 billion fine against the social networking giant on Friday. If the fine is approved byContinue reading »

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Facebook Adds Monetization Tools To Attract Video Creators

Facebook is putting out the welcome mat for professional content creators by diversifying the ways they can earn revenue on the platform. Creators can pursue up to four different revenue streams. They can set up subscriber-only paid groups, receive “stars” as tips from fans, rent their audience to their branded content partners and share inContinue reading »

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Facebook Is Reinstating Reach Estimates In Custom Audiences After Fixing A Security Flaw

After more than a year on ice, Facebook is bringing back reach estimates in Custom Audiences. Facebook suspended the metric, which advertisers would use to preview reach estimates for lists uploaded to Custom Audiences, in March 2018 when academic researchers from Northeastern University discovered a vulnerability. The exploit could have allowed someone to infer attributesContinue reading »

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Zuckerberg Calls For Regulation, But Don’t Break Us Up, Cool?

Last year, Mark Zuckerberg went on a Cambridge Analytica apology tour. This year, he’s got a new theme: DC, bring on your regs. In the absence of regulation, “we’re going to do the best we can,” the Facebook CEO said Wednesday during a fireside chat at the annual Aspen Ideas Festival. But private companies, heContinue reading »

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Facebook Expands Political Ad Transparency Tools; Comscore Raises $20M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Global Transparency Facebook started rolling out transparency tools for political ads in 2018 – now it’s pushing those tools out globally. These tools include an authorization process, where Facebook confirms a political advertiser’s identity, and the party responsible for the ad will appear onContinue reading »

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Quibi Already Has $100 Million In 2020 Ad Commitments; FTC Investigates YouTube Over Child Privacy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch And Learn Facebook really wants those TV ad dollars – but it’s going to take more than simply showing up at the upfronts. The first thing Facebook needs to do is prove that its video service, Watch, is a hit with audiences. FacebookContinue reading »

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How To Engage Customers Across Facebook’s Platforms

This article is sponsored by Facebook. Creating a strong customer experience across all of the digital moments that matter is essential to prevent customers from dropping off. Few digital channels play a more pivotal role than Facebook and Instagram in funneling customers through this journey. According to one survey by Ipsos, nearly 75% of monthlyContinue reading »

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Snap Starts To Rebound; OpenAP Partners With NCC Media On Audiences

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe On A Cloud Adobe bragged about its customer data platform Tuesday on the company’s second quarter earnings call. The marketing clouds are going for broke this week on the CDP front – Adobe, Salesforce and Oracle all made CDP-related announcements – but AdobeContinue reading »

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