Zenith, Magna, GroupM: The Duopoly Will Capture Almost All Advertising Growth In 2018

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Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend forecasts released Sunday by GroupM, Zenith and Manga, which predict the industry will grow between 3.1% and 5.2% this year to as high as $535 billion, as reported by Magna. Advertising growthContinue reading »

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Forrester: The Walled Gardens And Mobile Video Dominate The Future Of Digital Ad Spend

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Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021, propelled mostly by social media ad spend, according to Forrester’s annual Online Display Advertising forecast, released Wednesday. As mobile adoption continues to surge, Forrester predicted, social ad spend will reach $40 billion by 2021, andContinue reading »

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Facebook, Google And The Other Edge Providers Won’t Be Fazed By The Net Neutrality Phase-Out

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During a speech Tuesday at think tank R Street Institute, Federal Communications Commission Chairman Ajit Pai justified his plan to scrap net neutrality (“We’re shifting from one-size-fits-all preemptive regulation to targeted enforcement.”) and took a shot at edge providers like Twitter, Google and Facebook. “Let’s not kid ourselves: When it comes to a free andContinue reading »

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NBC: Inconsistent Measurement (And Bad Ads) Are Holding The Industry Back

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The ad industry needs to check itself before it wrecks itself. That was the rallying cry Tuesday at NBCUniversal’s swanky State of the Industry Forum, where 150 digital and broadcast advertising luminaries gathered in midtown Manhattan for fancy eggs and frank discussion. “I’ll cut right to the chase: We have problems,” said Linda Yaccarino, NBCUniversal’sContinue reading »

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Facebook Launches Dynamic Ads For Auto As Mobile Starts To ‘Replace The Showroom’

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Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on Thursday. Dynamic ads for auto, like Facebook’s other dynamic ad products for ecommerce and travel, allow advertisers –auto manufacturers and car dealerships, in this case – to retarget auto intenders and create lookalike audiences forContinue reading »

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AdRoll Names Former Adap.tv Chief Toby Gabriner As CEO

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Former Adap.tv CEO Toby Gabriner, who became AdRoll’s president in April, has been promoted to CEO, effective immediately. The company’s founding CEO, Aaron Bell, will transition to chief product officer. Gabriner has for the past year advised AdRoll, which wanted to evolve from an early retargeter focused mostly on Facebook to a mid-stage, cross-channel performance marketingContinue reading »

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Russia Who? Facebook Beats Q3 Earnings, Grows MAUs And DAUs And Doubles Down On Video

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A stark juxtaposition: At the same time Facebook’s general counsel was getting grilled by members of Congress in Washington, DC, on Wednesday about how the platform was abused by Russian election meddlers, Facebook beat revenue expectations for the third quarter. Ad revenue was up 49% YoY, from $6.8 billion to just over $10 billion. MobileContinue reading »

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Congress Puts The Screws To Facebook, Twitter And Google On Russian Interference

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The tech titans have testified about Russian election meddling. And after two days and multiple hours of questioning by members of Congress aimed at top lawyers from Facebook, Twitter and Google on Tuesday and Wednesday, it’s clear that Russian operatives continue to spread propaganda and sow social discontent using social media platforms and that saidContinue reading »

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Self-Disclosure May Not Be Enough When It Comes to Online Political Ads

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Facebook and Twitter both took steps last week to provide more transparent paid political advertising on their platforms. But although political ads will be clearly labeled and users will be able to access more information on who purchased the ads and how much the buyer is spending on electioneering, it’s primarily up to the advertisersContinue reading »

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Facebook Makes A Play For DCO Dollars

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Dynamic creative optimization has thus far largely overpromised and underdelivered. Now Facebook is tossing its hat in the ring. Can it succeed where others have floundered? On Wednesday, Facebook introduced two tools to help advertisers tailor creative assets on the fly: one that automatically throws together multiple ad variants based on the basic components ofContinue reading »

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