Zuck Speaks: Facebook Restricts API Data Access And Shares Updates On User Privacy Efforts

A blog post by Facebook Chief Technology Officer Mike Schroepfer on Wednesday detailed restrictions on data access for a number of its APIs, including events, groups and pages. Read it. (The blog also revealed in that post that Cambridge Analytica had harvested 87 million profiles, rather than 50 million, as was originally widely reported.) DeveloperContinue reading »

The post Zuck Speaks: Facebook Restricts API Data Access And Shares Updates On User Privacy Efforts appeared first on AdExchanger.

Read more

Acxiom CEO: ‘Signs’ That Facebook May Reverse Data Import Policy

Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday in a letter to advertisers. Read it. “We’ve seen some signs that Facebook is reconsidering the initial policy they issued last week on data imports in light of advertiser concerns that will have an economicContinue reading »

The post Acxiom CEO: 'Signs' That Facebook May Reverse Data Import Policy appeared first on AdExchanger.

Read more

Here’s How Facebook Is Getting Ready For GDPR

With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of any fallout due to the Cambridge Analytica debacle. The Cambridge Analytica revelations merely behoove Facebook to move faster and fix things in light of macro privacy changes hitting the EU. The most recent example isContinue reading »

The post Here’s How Facebook Is Getting Ready For GDPR appeared first on AdExchanger.

Read more

Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting

Facebook’s announcement Wednesday that it would ban third-party data partners from directly targeting on its platform hit ad buyers hard. Previously, buyers could directly apply third-party data segments to their targeting on Facebook through suppliers like Acxiom, Oracle and Experian to enrich Facebook’s data with offline segments. Now, marketers using segments from third-party data brokersContinue reading »

The post Agencies: Facebook’s Removal Of Third-Party Data Will Turn Back The Clock On Targeting appeared first on AdExchanger.

Read more

NBCUniversal CEO Steve Burke On The Facebook Fallout And Snapchat Success

NBCUniversal CEO Steve Burke said Facebook faces big repercussions because it breached users’ trust. “The problem is exacerbated by the fact that Facebook’s business model is based on data people don’t [always know] they’re sharing and then selling that data … to a buyer Facebook [doesn’t even] know,” Burke said Tuesday in response to Facebook’sContinue reading »

The post NBCUniversal CEO Steve Burke On The Facebook Fallout And Snapchat Success appeared first on AdExchanger.

Read more

Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, executive vice president and chief digital and innovation officer at UM Worldwide. The advertising industry often talks about trust – trust between advertisers and their agencies, trust betweenContinue reading »

The post Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising appeared first on AdExchanger.

Read more

Zuckerberg Finally Speaks, Promising Audits And New Curbs On Data Collection

#WheresZuck? Posting a mea culpa on Facebook after nearly five days of conspicuous silence. In the wake of the Cambridge Analytica scandal, which broke over the weekend, Facebook CEO Mark Zuckerberg took to Facebook to explain what happened and to outline fixes. He promised Facebook would investigate all apps that had “access to large amountsContinue reading »

The post Zuckerberg Finally Speaks, Promising Audits And New Curbs On Data Collection appeared first on AdExchanger.

Read more

Facebook Can’t Control Unauthorized Data Sharing

The Cambridge Analytica debacle demonstrated that Facebook has no systematic way of knowing what happens to data once it leaves the platform. What happened wasn’t a data breach – but that isn’t what matters. “Partners are bound by agreements that say they’re not supposed to share the data out, but there’s no way to regulate it,Continue reading »

The post Facebook Can’t Control Unauthorized Data Sharing appeared first on AdExchanger.

Read more

Moen Consolidates Its Social Stack – And Creates A Unified Ads Manager

Moen’s social marketing stack used to include everything but the kitchen sink. “We used seven-plus tools to facilitate our social media program and I always say ‘use’ is a very strong word because we certainly weren’t leveraging all those tools,” said Brittany Neish, senior social strategist for kitchen and bathroom fixture manufacturer Moen. And becauseContinue reading »

The post Moen Consolidates Its Social Stack – And Creates A Unified Ads Manager appeared first on AdExchanger.

Read more

EMarketer: Duopoly Slips As Amazon And Snap Gain Ground

The almighty duopoly is losing share – but just a little bit. Google and Facebook will take a 56.8% share of US digital ad spend this year, down from 58.5% in 2017, according to a report published by eMarketer on Monday. The report also predicted the duopoly’s share of new digital ad dollars entering theContinue reading »

The post EMarketer: Duopoly Slips As Amazon And Snap Gain Ground appeared first on AdExchanger.

Read more