Break Up Google? Don’t Hold Your Breath; Nintendo’s Miyamoto Bemoans Today’s Game Monetization

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Stay Together A growing chorus of media industry leaders, privacy activists and even legislators have called for anti-monopoly cases against Apple, Amazon, Google and Facebook. And those calls have only gotten louder since the European Union hit Google with a record-breaking $5.1 billionContinue reading »

The post Break Up Google? Don't Hold Your Breath; Nintendo's Miyamoto Bemoans Today's Game Monetization appeared first on AdExchanger.

Read more

Facebook Eliminates 5,000 Ad Targeting Options To Pull The Plug On Prejudice

Advertisers that want to exclude people interested in “Passover,” “Native American culture” or “evangelism” from seeing a campaign on Facebook will soon be out of luck. On Tuesday, Facebook said it’s planning to remove more than 5,000 ad targeting parameters that could be used to discriminate against minority groups. The targeting options will be unavailableContinue reading »

The post Facebook Eliminates 5,000 Ad Targeting Options To Pull The Plug On Prejudice appeared first on AdExchanger.

Read more

Google Pursues OOH Market; Spotify Experiments With Ad Skipping

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Right At Home, Out-Of-Home Google is working on deals for out-of-home advertising inventory in shopping centers and transportation stations in Germany, and may expand an OOH offering to the US and UK. The Android mobile operating system, which runs on 75% of smartphones inContinue reading »

The post Google Pursues OOH Market; Spotify Experiments With Ad Skipping appeared first on AdExchanger.

Read more

DOJ Charges Ahead With AT&T Appeal; Facebook Is The No. 3 Mobile Browser

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Bench The US Justice Department is appealing the decision by Senior US District Court Judge Richard Leon to allow AT&T to acquire Time Warner. “Most legal observers believe the government faces an uphill battle in overturning the ruling,” reports The WallContinue reading »

The post DOJ Charges Ahead With AT&T Appeal; Facebook Is The No. 3 Mobile Browser appeared first on AdExchanger.

Read more

Facebook Banks On Bank Data; Amazon Centralizes Its Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Money On My Mind Recent data scandals haven’t stopped Facebook from asking US banks for information about their customers, The Wall Street Journal reports. Over the past year, Facebook has approached Wells Fargo, JPMorgan Chase, Citigroup and US Bancorp for data, including user creditContinue reading »

The post Facebook Banks On Bank Data; Amazon Centralizes Its Ad Platform appeared first on AdExchanger.

Read more

Crimson Hexagon Regains Partial Access To Facebook And Instagram, Investigation Is Ongoing

Crimson Hexagon is back in business on Facebook and Instagram – mostly. The social analytics platform, which uses AI to analyze public data across social networks, said Friday that most of its customers have had their access restored to both Facebook and Instagram data since the end of last week. The process was far swifter forContinue reading »

The post Crimson Hexagon Regains Partial Access To Facebook And Instagram, Investigation Is Ongoing appeared first on AdExchanger.

Read more

Marketers Mourn Facebook Data Partner Program; Ads Come To WhatsApp

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Good While It Lasted Facebook’s data partner program will shut down on Aug. 15, a result of policy changes following the Cambridge Analytica data privacy scandal, and some marketers dread the impending loss. The program included data brokers like Acxiom, Oracle Data Cloud, EpsilonContinue reading »

The post Marketers Mourn Facebook Data Partner Program; Ads Come To WhatsApp appeared first on AdExchanger.

Read more

Connected TV Growth Driven By Adults; Moonves Mess Could Trigger CBS-Viacom Merger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Media Diet On average, US adults spend 11 hours per day consuming media, with six of those hours spent watching video, according to Nielsen’s Q1 Total Audience Report. Read it. Total video consumption grew 11 minutes over the previous quarter, with six ofContinue reading »

The post Connected TV Growth Driven By Adults; Moonves Mess Could Trigger CBS-Viacom Merger appeared first on AdExchanger.

Read more

Facebook Updates Its Ad Measurement Arsenal With New And Revised Video Metrics

Facebook’s stock took an unprecedented beating last week after the company raised concerns about its future growth – but the show must go on, and it’s gotta be measured. On Tuesday, Facebook said it’s making a bunch of modifications to the way it measures video in the news feed, with the goal of giving advertisers aContinue reading »

The post Facebook Updates Its Ad Measurement Arsenal With New And Revised Video Metrics appeared first on AdExchanger.

Read more

How Facebook Got Here, From The Dorm Room To The Data Scandals

Another day, another Facebook blunder, mishap or scandal – or so it’s felt since the Cambridge Analytica storyline kicked in mid-March. But the nonstop headlines and incremental news hits make it easy to lose historical perspective. (As a colleague recently noted with surprise, “Wait, the Cambridge Analytica news only came out five months ago? Feels likeContinue reading »

The post How Facebook Got Here, From The Dorm Room To The Data Scandals appeared first on AdExchanger.

Read more