May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Branded Content on Facebook Reels Rolls Out Globally

Meta globally rolled out Branded Content on Facebook Reels Monday, giving creators the option to apply the Branded Content tag tool (the Paid Partnership With label) on Reels in organic posts, with tagged brands gaining the ability to convert those Reels to Branded Content Ads. The company explained in a blog post Monday, “All creator…
Adweek Feed