Walled gardens are cropping up across the digital ecosystem. “It’s just the way the world is going to be for...
Pulpix, a video platform that aims to increase the time consumers spend on publishers’ properties, has raised $850,000 in "pre-seed"...
Facebook updated Dynamic Ads on Tuesday, allowing advertisers to target potential customers based on their interests and intent rather than...
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when...
Facebook’s app-install ads got a little face-lift Thursday with the launch of dynamic ads for mobile app installs. The ads,...
After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends...
Facebook is introducing a new way to measure how effective online ads are to increase in-store visIts and offline sales....
Facebook has launched its messenger chatbot platform earlier this year, which means ads are coming to the Facebook messenger tool....