As consumers become more concerned about their privacy and what brands are doing with their data, first-party data is playing...
Cookieless
Google: Still trying to make shopping on Google happen. The search giant announced a new suite of shopper marketing tools...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Publishers are in a unique position of power as the demise of the third-party cookie threatens advertising industry norms. Solutions...
American Express has been investing in measurement technology to try and give credit where credit is due. The increase in...
Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. When Microsoft made...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched...
Cookieless tech is coming out of the woodwork. With third-party cookies on the road to nowhere, data management platform Audigent...