The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying...
Cookieless
The word “cookieless” crops up in virtually every conversation about the future of online identity. But what exactly do people...
Third-party cookies will soon be off the menu. But even if 3P cookies weren’t on Chrome’s chopping block, brands would...
Every intelligent marketer throws terms like "data activation" around freely. But what does data activation mean? And where does it...
Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our...
By Søren H. Dinesen, CEO and founder of Digiseg If you are Gen X or (gasp!) a boomer, you remember...
If data is the new oil, then first-party data is a crypto farm sitting atop an oil field. Like all...
The post Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution appeared first on AdExchanger. AdExchanger
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
By Jackie Lee, head of publishers and media industry at Similarweb The free and open internet as we know it...