The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying on third-party identifiers. The challenge is twofold: Data must be shared with partners in a privacy-safe manner and must be made available for targeted advertising across channels. On Thursday, the TV ad tech and identity… Continue reading »
The post Blockgraph Brings FullThrottle’s Cookieless Identity Strategy To TV appeared first on AdExchanger.
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