If data is the new oil, then first-party data is a crypto farm sitting atop an oil field. Like all valuable commodities, though, first-party data is not evenly distributed. There are the “haves,” like publishers requiring authentication, onboarding data entities and walled garden platforms. There are the “have-nots,” like most brands, third-party data providers, publishers…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest
DDB Aotearoa named Agency for the Year for 2024
Mark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront