Google: Still trying to make shopping on Google happen. The search giant announced a new suite of shopper marketing tools on Monday. Google also announced that Smart Shopping campaigns, which are campaigns connected to a merchant’s inventory catalogue, will be folded into its new Performance Max product by the end of the year. A handful… Continue reading »
The post As Retailers Eye Cookieless Future, Google Intros New Shopper Marketing Tools appeared first on AdExchanger.
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