By Jackie Lee, head of publishers and media industry at Similarweb The free and open internet as we know it is not free at all: Someone somewhere is footing the bill so publishers can fund the creation of that “free” content. Publishers used to do that with high-margin print and linear TV ads before those… Continue reading »
The post Goodbye, Silver Bullet – Hello, Golden Balance: Preparing Publishing for a Cookieless Future appeared first on AdExchanger.
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