Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The first phase of the overhaul will happen in early 2021, with more stages to follow. Because its product is used as currency in some global markets, the measurement company is giving its customers a heads… Continue reading »
The post Nielsen Hatches New Methodology For Cookieless Future appeared first on AdExchanger.
More Stories
Cheuk Chiang joins Bastion as agency eyes major growth
Telemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández
Third-Party Cookies Will See Their End, No Matter The Timeline