Media buyers often have a tough time finding diverse or minority-owned media companies on major supply-side platforms (SSPs), because those publishers often lack the resources or scale to set up programmatic sales. So diverse or minority-owned publishers get left out of the programmatic opportunity. Programmatic services firm Huddled Masses set out to fix that problem… Continue reading »
The post Meet Colossus, The Supply-Side Platform Powering Diverse Publishers appeared first on AdExchanger.
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