Marketers want to reach underserved audiences. But the open programmatic marketplace makes that difficult. The phaseout of third-party cookies and...
Diverse
In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion...
Americans' disposable income is estimated to reach $ 22.8 trillion by 2026, up 23% compared to 2021. More than in...
What would the world be like without art? It’s a scary thought. But what happens when an industry that prides...
Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo's Multicultural Content Amplifier...
Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of...
Warner Bros. Discovery and GroupM are looking to invest in more diverse voices. Top line Today, GroupM, WPP's media investment...
In the pantheon of tried and true attention-grabbing content, the "in and out" list has stood the test of time....
People shopping for everything from shampoo to furniture to life insurance look different today than they did a decade ago....
Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges...