The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With the depreciation of the third-party browser cookie, the infrastructure for the open web will lose its cornerstone, opening digital media to a new era. The opportunity to build a new infrastructure for media exchange has… Continue reading »
The post Forget Your Cookie Nostalgia: We Have Bigger Problems To Solve appeared first on AdExchanger.
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