Since the dawn of programmatic advertising, unscrupulous publishers have been devising ways to manipulate digital ad auctions, getting brands to...
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In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate...
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement...
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than...
Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns...
The growth of connected TV advertising isn’t simmering down anytime soon – but the lack of an industrywide standard for...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Inspired by the forgotten fruits of Kiwi kids lunchboxes and demand for convenience, Barker’s of Geraldine via MetroEXP has launched...
By Margot Miller, Brand Content Manager, Adikteev Apple’s ATT framework continues to make user acquisition and retention campaigns more difficult...