"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
Oscar Mayer, diving into the hot-dog-to-bun-parity discussion that's blown up recently, isn't offering to sell its hot dogs in packages...
Fast-food restaurants have long hinged their business models on extreme convenience. Super quick service and single-use packaging give diners an...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
This Halloween had a lot going for it in terms of being an optimal day for spooky celebrations. The holiday...
When the National Football League announced in July that opposing teams could no longer exchange jerseys following a game due...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
This week, Denny's unveiled a new advertising campaign to say that it's open for business--and making it safe for customers...
The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With...