“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Felix Zeng, head of programmatic at IBM Watson Advertising. The downward-sliding scale of third-party identifiers is leaving publishers and marketers scrambling to figure out what will replace the digital currencies that we’ve relied on… Continue reading »
The post Programmatic Guaranteed's Shot To Solve For The Loss Of Identifiers appeared first on AdExchanger.
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