What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the...
Loss
What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the...
Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang,...
TVNZ has reported a net loss of $ 16.7 million for the six months period to 31 December 2023, continuing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ring Airer Netflix is paying more than $...
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order...
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on...
Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according...
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signal, Please TV may not rely on third-party...