What’s behind PubMatic’s missing $ 5 million in 2024 revenue? In its Q2 earnings report in August, the SSP revised its revenue projection for the year down after it saw shortfalls from an unnamed DSP partner shifting to first-price auctions in May of this year. The unnamed DSP was Google DV360, a PubMatic spokesperson confirmed to […]
The post Unraveling The Mystery Of PubMatic’s $ 5 Million Loss From A “First-Price Auction Switch” appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle