‘It’s Devastating’: As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines

Take a stroll down a Target aisle and you might spot the period care brand August. You’d have TikTok’s algorithm to thank for that. After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto’s viral video about traditional pads taking 800 years to decompose, compared to August’s six to 12 months. The…
Adweek Feed