In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate search engines and programmatic tech to generate ad revenue for worthless pages, accounted for about 5% of all open web auctions. By 2021, MFA sites, as they’d come to be called that year, had ticked […]
The post Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs