Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve

In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate search engines and programmatic tech to generate ad revenue for worthless pages, accounted for about 5% of all open web auctions. By 2021, MFA sites, as they’d come to be called that year, had ticked […]

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