PubMatic and Playground xyz Partner to Solve Scale Woes for Attention-Seeking Marketers

Getting consumers’ attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads. It’s the latest in the industry’s lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability. “We’re hearing more and…
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