After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting...
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If we set ChatGPT aside, AI has the potential to transform how marketing and ad tech handles data transfer between...
Michael MorrisCo-Founder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in...
A podcast interview withSarah LewisGlobal Director, CTVDespite Netflix’s many protestations over the years that it would never introduce advertising on...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
//www.youtube.com/watch?v=C0KfAJm-IyM SYDNEY, Today: Havas AU – part of the Paris-based Havas Group – plans to run the new tvc it’s...
By Kristina Prokop, CEO and Co-founder, Eyeota Now that Google has scrapped its plans for Federated Learning of Cohorts (FLoC)...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
The profile of the typical guest at Wyndham Hotels & Resorts has changed dramatically in the past year: It's now...