Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US presidential election – DoubleVerify (DV) announced a so-called News Accelerator initiative to explore ways to help advertisers support legitimate news outlets and reach valuable audiences, while still keeping brands away from misinformation and disreputable sites. […]
The post Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News appeared first on AdExchanger.
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