Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media buying strategies. Cookies offered precision and scale in ad tech, and their deprecation leaves trading teams with more fragmentation and complexity to manage than ever before. To adapt, traders need new solutions to simplify operations, […]
The post What Most Buyers Are Missing In Their Cookieless Strategy appeared first on AdExchanger.
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