US advertisers have been preparing for the cookieless future for years. States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation. This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? Welcome to […]
The post What Scandi-Land Can Teach The US About Cookieless Targeting appeared first on AdExchanger.
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