Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending… Continue reading »
The post Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $ 240B appeared first on AdExchanger.
