Digital advertising continues to be a bulwark during the pandemic. Although overall media owner ad revenue in the United States...
magna
TV dollars are following eyeballs and shifting to over-the-top.Magna said Friday that its 2018 forecast for US OTT ad revenues...
Programmatic dollars flowing to video and mobile have finally surpassed spend on desktop and banner ads.This year, mobile made up...
Advertisers are moving over the top.Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according...
NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an...
Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.That’s the insight from global...
Both WPP’s GroupM and IPG’s Magna pinpoint 2017 as the year digital ad spend finally surpasses linear TV, according to...
