Digital advertising continues to be a bulwark during the pandemic. Although overall media owner ad revenue in the United States decreased by 7.2% during the first half of the year, digital ad sales grew by 5.7%, according to an updated forecast released by Magna on Wednesday. Magna expects ad budgets to stabilize and recover in… Continue reading »
The post Magna: Digital Ad Spend Resilient In 2020 Despite Turmoil appeared first on AdExchanger.
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