Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings...
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X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad...
Meta’s business was lambasted by lawmakers during a Senate hearing about online child safety on Wednesday. But if you thought...
The revamped Golden Globes was looking to have an award-worthy start on CBS on Sunday, and--against the odds--it might've achieved...
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on...
Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for...
Advertisers are investing more in TikTok Shop two months after the products launched widely in the U.S., despite mostly lackluster...
TVNZ’s financial performance in FY23 has shown resilient fiscal stewardship in the face of challenging economic times. Although operational earnings...
IPG is floundering. The agency holding company was roughed up in the first two quarters of 2023, and its organic...
Ad buyers who asked YouTube not to run their ads on kids' channels saw that their ads ran in these...