Programmatic

A cool collaboration for PURE New Zealand Ice Cream and Domino’s

Here’s the inside scoop from Domino’s – the company has teamed up with PURE New Zealand Ice Cream, adding locally made, award-winning ice cream to the Domino’s menu.

Cameron Toomey, Domino’s New Zealand General Manager, says: “PURE New Zealand Ice Cream was introduced to us by one of our local store owners. Once we tried it and heard about their brand story we were hooked.

“They are a wonderful New Zealand company made up of people who are as passionate about their handmade product as we are.”

The handcrafted artisan ice cream is created in Wanaka, with the team using locally produced and carefully selected ingredients. 

Like Domino’s, PURE New Zealand Ice Cream uses high quality ingredients, and has won 55 awards since its 2011 inception. 

Brian Thomas, Commercial and Finance Director at PURE New Zealand Ice Cream, says: “We couldn’t believe it when we were approached by Domino’s.

“It’s been a challenging year with the borders closing. We supply a large number of businesses in the hospitality and tourism channels, so when the borders closed a lot of this business slowed. It’s fair to say, being able to work with a company like Domino’s has been a shot in the arm for PURE.”

Anna Howard, Director and Head of PURE’s Production, adds: “It’s important to us that Domino’s shares many of the values that we do. Their stores are locally owned and they have a focus on using quality ingredients and handmade dough for their pizzas.”

The ice cream is now available throughout Domino’s stores nationwide in 110ml individual tubs from $ 3.99 pick-up. 

There are three flavours to choose from: Vanilla Bean Ice Cream, Dark Chocolate Ice Cream, or PURE’s multi award-winning Boysenberry Gelato.

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