Programmatic

10 Ways Non-Cannabis Brands Are Celebrating 4/20, a High Holiday Quickly Going Mainstream

A dairy-free yogurt brand called Harmless Harvest invites consumers to “pack the perfect 420 bowl,” while Hotels.com will pick up weed-fueled room service tabs–up to $ 200–for people with the munchies. But it may be heritage sneaker maker Adidas that’s come through with the most indelible promotion for the cannabis high holiday on April 20. Via…
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