Programmatic

Let’s Give Walled Gardens The Name They Deserve: Roach Motels

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Stocki, the data practice lead at Prohaska Consulting. When consumer data goes into a walled garden, it never comes out. Ad dollars go in, but the true measurement of the results never come out.Continue reading »

The post Let's Give Walled Gardens The Name They Deserve: Roach Motels appeared first on AdExchanger.


AdExchanger