Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new...
Walled
Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a...
One of the most important online advertising trends of the past couple years is the rise of algorithmic custom bidding...
Samooha has its head in (and eye on) the clouds. Over the past two weeks, the data collaboration startup announced...
The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers,...
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas...
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...